Perfume

Scent is invisible so the packaging has a lot of work to do. The most potent selling tool of all is the bottle.

Another fine BBC production. All three episodes can be found in alt.binaries.documentaries.

Those Geoffrey Beene men's fragrances come in a bland bottle compared to many others. For those insusceptible to marketing, or as some people say bullshit?

Here's Chandler Burr again. Interesting stuff.